Brand Design

Only Human Campaign

In H2 2021 Egress was looking to promote the human aspects of our cybersecurity software, with a focus on how employees can pose a risk to an organisation's data, whether intentionally or unintentionally (the 'insider threat'). As part of this the Only Human campaign was devised, looking at three specific use cases, and attaching them to three specific personas. Working alongside Corporate Communications the Design Team were involved in ideation discussions.

There was a strict deadline of 6 weeks, which included building the campaign visuals and initial materials.

Project goals:

1) To create consistent branding for a campaign identity, which also supports the overall business brand identity
2) To communicate campaign messaging effectively
3) To communicate that the campaign is about everyday people

The visual identity

The visual identity for this campaign needed to align with the overall corporate identity, as although the brand had been in use since early 2020, with the pandemic it did not get to launch at our largest in-person event (Infosec Europe) and so it was wanted to support this ‘new’ visual identity in time for the upcoming 2021 event.

The rebrand had included the addition of a line element, which was designed to represent the layer in Human Layer Security. In this campaign, using the blocks to physically break up this line and imagery was intended to represent existing gaps in business data security. This identity was presented to the executive team before progression.

Real people, real emotions

The Egress brand already had specifications about imagery, where no image was to look too neat, make-up too pristine or smiles too perfect. In this campaign, the personas had their own characters, chosen from stock imagery, to suit these guidelines and that would work on large-format print. These characters faced directly into the camera, looking at the viewer. This has links to psychology, both where a direct gaze will draw the viewers’ eye and where it encourages honesty.

Applying the identity

The visual identity was rolled out across various media, including video, presentations, white papers and reports, banners and the Infosecurity Europe 2021 stand.

The stand shape was designed and built by an agency called Nest, where I was one of the consulting team. Part of this, was also to look at where the heaviest traffic falls at this event, to get the most from our stand and relaying any concerns. I created the visuals for the stand, from concept to final artwork. However this event was cancelled at the last minute by the organisers (the stand build was used for the 2022 event, however I created new visuals for this due to the brand refresh).