Brand Design
Employee Focus
In H1 2022 Egress was expanding it's internal communications by looking at creating an internal brand. The brief was to keep this in line with the overall Egress brand, however as it is internal facing it should also reflect the culture of the business.
Project goals:
1) To create consistent internal campaigns.
2) To show that the business cares about its employees.
Creating an appealing brand
The main brand external communications were usually serious (as the business is cybersecurity and so that needs to feel reassuringly serious), however there are a lot of internal activities for employees and we wanted to promote an internal culture which was a bit more fun. The existing brand had a broad colour palette, but with restrictions on the use of those colours, so making more use of the less frequently used brighter colours in the internal brand would produce alternative and lively visuals. Utilising illustration to a greater degree would also provide more contrast between the internal and external brands.
Applying the brand
The initial materials produced by the internal brand would primarily be banners and emails, however printed event banners and posters would also be necessary for internal communications and events. The first theme was looking at the idea of team, where ‘olympic habits’ could make a difference to employee wellbeing.
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