Digital Design
LGC Animated Videos
LGC is a life sciences company, with laboratories covering various disciplines. They needed some videos to demonstrate different use cases covered by different departments, as well as to provide explainers or instructional videos. These animated videos were designed, storyboarded, animated and edited by myself. All music is provided by Kevin MacLeod.
Project goals:
1) To communicate different services and products provided by LGC for marketing purposes.
2) To provide instruction for clients using LGC products or services.
Instructional video
This video provides instructions for how to take plant samples using a provided kit, for the purpose of genomics testing (e.g. for selective breeding purposes). The script and voiceover was provided by one of the laboratory scientists.
Oil reference materials
One of the largest parts of LGC is concerned with providing standardised reference materials to businesses across various industries. This video advertises that LGC has oil reference materials, and why the use of these may be important.
Proficiency testing at LGC
Proficiency testing monitors the quality and consistency of product output. In this video this is demonstrated by using a fictional soft drinks manufacturer.
Drug development services
When developing drugs, part of the process is to determine how to administer the drug effectively. The delivery method is usually part of a medical patent, and bringing new drugs to market is very costly. This video explains how testing the delivery method is beneficial for pharmaceutical companies.
PCR explainer for KASP
Polymerase chain reaction (PCR) is a technique used to duplicate specific segments of DNA, and was one of the techniques used in the research of COVID. LGC uses KASP to target specific alleles and adds fluorescence for greater visibility.
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